Empowering the Next Generation of Women in Audio

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High Tech Gypsy – Amy Powelson

Amy goes where the work is and where the wind blows having worked in professional audio for over 20 years. Amy most commonly works as a FOH engineer for corporate and broadcast events and as a monitor engineer on festivals. Amy has always had a love of music and electronics and has found that a career in professional audio was a perfect match. Working freelance complements her gypsy lifestyle, although, given the right circumstances, she would love to find a steady home.

Amy’s grandfather was a professional jazz musician, and growing up Amy remembers watching her grandfather practice in his basement. He played the Clarinet, Alto Sax, and Tenor Sax and would inspire Amy to take up the trumpet while in Jr. High School. She would later get to play a bit with him and she still has all of his horns. He was one of the greatest influences in Amy’s life. Amy remembers, “during birthdays, holidays and other special occasions, he would always place a mono cassette recorder on the dinner table or in the middle of the room. I still have several ancient cassettes of these occasions. So, from the time I was a very small child, I was always surrounded by music and audio equipment”

Along with a love of music, Amy had a curiosity to figure out how things worked. Her mother would always pick up old stereo equipment and other odds and ends at garage sales. A lot of the equipment did not work, which saved Amy from ever being electrocuted, but she did manage to start a few fires.

Amy's First PA

Amy’s First PA

After high school, Amy attended Kent State University for a semester, as a Pre-Journalism/ Mass Communications major with a minor in Radio/Television Production. This allowed Amy to discover a desire to work behind the scenes in a technical position. However, she found their equipment was so antiquated, and it did not allow involvement until junior or senior year, so she decided to fast-track it and enrolled in The Art Institute of Pittsburgh. Amy enrolled in the Music/Video/Business program and found that The Art Institute opened many doors for her.

 

The first door that was opened to her was an internship at the Graffiti Showcase Cafe, working with the FOH Engineer. The Graffiti Showcase Cafe operated for 17 years and was one of the premier music venues in the country, it closed in 2000.  The Graffiti Showcase Cafe hosted over 1500 acts from Nirvana and Red Hot Chili Peppers to Bonnie Raitt and The Dirty Dozen Brass Band. Amy says she “fell in love with live sound from the first moment I plugged an xlr cable into a stage box”. The internship at Graffiti Showcase Cafe gave Amy practical work experience and she says she learned much more than her formal schooling would have ever taught her.

When her internship ended, Amy headed to Florida and attended Full Sail, graduating with a Associate Degree in Recording Arts. At the time, Full Sail only offered two-degree programs: Audio Recording or Video/Film. Amy says “the studio maintenance course with Hunter Menning was the most valuable in terms of knowing how the gear worked from the inside out.  All of the courses taught me something, but that one stands out. She found that Full Sail gave her credibility and opened up even more doors for her.

Florida to Los Angeles

After graduating from Full Sail, Amy headed to Los Angeles with a shortlist of names and numbers. One of her first gigs was working staging for Kevin Lyman of Goldenvoice, (who would go on to found The Warped Tour) for a Meat Puppets gig in Long Beach. There she met Dave Rat who would recommend her for a gig at the Anti Club. Industrial Sound would help her out too, and Tom Santee of Auntie M, got her mixing gigs right away. Amy remembers a gig in Monterey Park doing sound for Mariachi bands, which was a first for a girl from Ohio. The Anti Club gig would help her land a gig at the Troubadour, and then the Northridge Quake hit.

Early Days

Early Days

Amy decided that maybe Los Angeles was not for her and being the high-tech gypsy she is, headed to Seattle. She was able to get a gig at Moe’s on Capitol Hill and says it was the best house gig ever. Amy kept that gig as long as she could and watched as the Seattle music scene of the ’90s came to an end.

From Seattle – Amy headed back east to Chicago. She worked at Andy’s Music and Chicago Sound doing all the summer music festivals at Grant Park. As that was winding down, she got a call from The Ringling Bros. Circus about a Monitor Engineer position available on their Blue Unit. Amy toured the U.S. mixing both FOH and Monitors in major arenas with the circus band for the last four months of a two-year tour as a replacement engineer but decided not to sign a two-year contract to tour the next show.

 

Ringling Bros. Circus

Ringling Bros. Circus

She headed back to Los Angeles, where she stumbled upon the existence of highly lucrative corporate gigs. Amy landed a gig as an audio engineer for AVHQ Staging Division in Los Angles. She remained there for over two years until they were absorbed by another production company and started to lay everyone off. Since then Amy has remained a freelance engineer working all over the U.S.

Amy has even dabbled in television work. Working on a reality show called Paradise Hotel in Acapulco, Mexico in 2001 and another one called Next Big Champ around that same time. She also mixed 26 episodes for a series for the Jim Henson Company in 2000. While the pay was fantastic, the gigs were absolutely grueling. Long days hiding in bushes with a 35-pound field mixer and RF receiver packs weighing heavily on your lower back while holding a big boom up for hours at a time. Amy did her best to avoid things like killer bees while picking up the intimate dirt of cast members attempting to secretly plot against the others. Amy says “It felt more like boot camp than a career accomplishment, and it was beating me up pretty bad. It was quite an effort to keep that boom up there when I only stand at 5’4” and they never say “Cut” on a reality shoot”.  The Henson project was a rare non-union opportunity Amy was absolutely proud to be a part of. Unfortunately, the series didn’t get picked up for a second season. Amy would love to get back into television if the opportunity was ever offered.

Jim Henson Project

Jim Henson Project

Being a freelance engineer has allowed her to indulge her inner gypsy, but Amy also feels that she has been forced to move around a lot. “It’s not an easy industry for anyone, but I’ve seen a lot of guys move up while I plateaued. I found that the only way to really increase my knowledge was to move around a lot. It gets frustrating when guys who can lift more weight, get more breaks, and you’re toughing it out and doing your part to the best of your ability”. Amy has stuck it out by networking and looking for work everywhere, settling into corporate work, which tends to be very lucrative and steady. Corporate work also tends to require less physical lifting of gear due to larger crew calls.

Amy reflects on some of the calls she gets for gigs because she is a woman, like the Mary Kay convention. “They actually wanted me to work the show while wearing a dress. You try so hard to blend in, and even something like that which seems like an opportunity is ultimately repressive. I’m more than happy to take a gig where they want me for whatever reason, so long as the company hiring me puts me on other shows as well. Most of the time those “we want a female engineer” shows go bust, and you never hear back about the other shows”.

Amy offers this advice to women wishing to enter the field

If like me, you are stricken with the sickness of an innate love of audio, don’t be discouraged if you get stopped at the front door. There are lots of side doors in and you can make it happen if you want it bad enough. I’m not sure spending a lot of money on education is a good idea in today’s economy. I’d take some electronics classes and volunteer to help small local sound companies in return for training and future employment opportunities.  After that, hit up as many manufacturer trainings as possible. It’s a hard profession to make a living at and retain any resemblance of life, but it’s one of the most exciting careers a person can pursue. I’ve had a lot of highs and lows causing me to have a love/hate relationship with it, but I’m still here.

Must have skills

Mechanical dexterity, keen listening skills, knowledge of a wide range of musical instruments and styles of music, organization skills, electrical and wiring skills. The ability to use hand tools. Most of all, the ability to work under extreme pressure and be solution-driven when it all hits the fan, because at some point it will, and it’s more about your ability to recover from chaos than anything else.

Favorite gear

As a freelance hired gun, I don’t often get the luxury of picking and choosing my own consoles or PA system components, so if I’m going to be completely honest… My favorite gear is gear that has been well maintained and is in good working condition. When I do get to choose, it totally depends on the application.

Willie Nelson - The BackYard Gig

Willie Nelson – The BackYard Gig

 

Teaching the Next Generation: Barbara Adams

Barbara Adams has a full plate.  Not only is she the Full-time House Engineer at Tin Angel- a listening room in Philadelphia, part-time engineer at World Cafe Live, also in Phili, she occasionally works as a freelance Engineer/System Tech for two production companies and does freelance work mixing FOH for regional bands touring the North East and Mid Atlantic states.  Barbara is also the owner and business manager of Burn Down Studios in Germantown PA, Adjunct Professor of Sound Reinforcement at Drexel University AND as if that’s not enough she is a mother to a five-year-old son.

In the pages of the Rolling Stone

Even though she wasn’t a musician, growing up, Barbara Adams was all about music.  At around 14 years old, while flipping through a copy of Rolling Stone magazine, she came across an ad for Full Sail which sparked her interest in music production. As graduation grew closer, it wasn’t easy convincing her mother that audio engineering was what she wanted to do, but she was hooked on the idea of working in music production, and enrolling in Full Sail seemed to be the best route.  “ Being fairly shy at that time in my life, I wasn’t comfortable going to a studio and trying to learn that way. I was more apt to learn in school.” “When I was 20, I finally had the opportunity to go to Full Sail, and let’s just say, I learned not to be so shy anymore. I took every opportunity I could while I was there to get out and learn. When I graduated, I came home and started as an intern at a studio.”

She’s been going ever since

Following her graduation from Full Sail in 1995, Barbara started as an assistant engineer at Sonic Recording Studios in Philadelphia.  Three years later, she found herself feeling stuck and very unhappy. While attending Full Sail, she had found her passion was in Live Sound, and the studio life just wasn’t cutting it.  “ I was thrilled when I started working with local bands at various clubs in the Philadelphia area. Around 1998 I got a job as monitor engineer at the Trocadero and moved to doing live sound full time.”   “I love the challenges I face every show. It is what drives me to be better. This industry is constantly changing, and to move forward, you have to adapt. Although it is not given every time, one of the best things is to hear an audience member tell me how great the show I just mixed sounded. And band members who smile when they see me because they know it’s going to be a great night.”

Several years later, Barbara expanded on her education by receiving a Bachelor of Business Administration, Legal Studies & Entrepreneurship; Management from Temple University. “I had been working in the music industry for about five years, and I was seeing a lot of the businesses I worked for being run very poorly. I decided to get a degree in business because of that. I think it helped me to understand entrepreneurship better.”

During this time she was also working as a Monitor Engineer for Electric Factory Concerts.  “In 2005 I left Electric Factory for a production manager and front of house position at a smaller club called Grape Street, while still freelancing with bands and various production companies. When Grape Street closed in 2008, I started at the Tin Angel. “ At the Tin Angel, I work every show we have which can vary week to week, but averages about 4 shows a week.”  At World Cafe Live, where she’s worked since 2010, “I do mostly morning shows which can be private events, Live Connections sessions, or their weekly kid’s show. The kid’s show is one of my favorites because my son gets to come to work with me and helps me set up.” For the past ten years, Barbara has also been working freelance with DBS Audio and FSP Productions, doing monitor mixing and system tech for festivals such as DC’s Jazzfest, Boston’s Summer Arts Festival,  Appel Farm Festival, Bethlehem, PA’s Musikfest, and many other events.

Keep learning and keep forging on

Barbara has had some hurdles to overcome.  “Attitudes… sometimes it is my own. It took me a long time to realize you can’t please everyone all the time.”  Also, “Being a girl in the music business is an obstacle itself. I have been overlooked for positions I was well qualified for because I am female, and I have been through many instances of sexual harassment.”  Barbara has dealt with these situations by enduring and learning from every obstacle, forging on to better herself and her craft. “I get schooled every day I work. I am constantly learning, even after doing this for nearly 20 years.” She also says, “keeping her head up and growing a tough skin” have helped her survive in the business.  Working in sound reinforcement doesn’t leave much time for her to spend evenings with her family or social outings with friends. “ My schedule is the opposite of most people I interact with now, especially being a mom.”

If you want to enter the field of professional audio, Barbara recommends figuring out how you like to learn.   “For me it was school, but if that isn’t your thing, then go out and meet some people. Be outgoing, but not arrogant. Be open to learning, be open to trying things. When things get tough…don’t give up. Keep learning and keep doing it. Listen to the good advice and throw away the negativity. Learn from your mistakes, and you will become better than you ever imagined. “

Must have skills:

People skills are first and most important. This is a business of who you know and building a network is critical.

Listening skills, use your ears! Listen to the band and the audience and make adjustments where you can.

Know signal flow and gain structure.  It will make your job so much easier.

From Rolling Stone to AES and back.

“ While I was at Full Sail, I was able to attend my first AES conference as a representative from the school. The school took promotional photos of all of us who attended. The picture they took of me was used a year later in that very same ad that got me interested in production to begin with. It was my face that graced the Full Sail ad in the back of Mix Magazine in 1996.”

When asked about her long-term goals, Barbara replied “ At many points in my life, I have wanted to have my own venue. But knowing the amount of money and work that takes, I don’t know if I have that same strong desire anymore. Lately, education has been a focus of mine. I enjoy passing on the knowledge I have gained to the next generation. I am an adjunct professor at Drexel University and am currently looking for other opportunities to teach live sound.” Barbara is doing just that by creating SoundGirls.Org’s ‘Lessons in Live Sound.’

Barbara Adams can be reached at soundarella@verizon.ne

Since this profile ran, Barbara Adams has been busy. We caught up with her for an update!

Barbara Adams is an audio engineer and educator with twenty-five years of experience in the music industry. She specializes in live sound and production management. Her strong and varied experience also includes recording engineer, stage management, and artist management.

Barbara is an Assistant Professor at Rowan University teaching Sound Reinforcement and Audio Recording in their Music Industry Program. She also is the booking manager for Rowan Music Group, the program’s record label, and artist management services. By night she is busy as engineer and production manager at The Locks at Sona, Philadelphia’s premier listening room. She occasionally works as a freelance Engineer/System Tech for several production companies and does freelance work mixing FOH for regional bands touring the North East and Mid-Atlantic states.

As the SoundGirls Philadelphia chapter president, she is always looking for ways to help mentor and guide new engineers in the field of live sound and bring together the Philadelphia community of SoundGirls. And as if this wasn’t enough, she is the mom to a very busy pre-teen son who enjoys helping mom at gigs if he isn’t playing hockey, playing music, or in school.

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